Building Global, Multi-Cultural Experiences

The guide below provides valuable insights and guidance for designers looking to create web experiences that serve highly diverse, global, multi-cultural audiences.

In our increasingly interconnected world, creating web experiences that resonate with diverse audiences is crucial. However, many involved in the experience development process inadvertently overlook important cultural nuances by relying solely on a WEIRD perspective (western, educated, industrialized, rich, and democratic). This approach can lead to excluding large segments of the audience and missing out on valuable opportunities for engagement and growth.

To create truly inclusive web experiences, it’s essential to expand our understanding of different cultures and worldviews. By conducting culturally relevant research, adjusting customer personas, and challenging personal biases, we can ensure that our web experiences are not only effective but also engaging for users from all backgrounds.

This guide offers valuable insights and practical advice for anyone involved in the experience development process, including designers, content creators, developers, and strategists, seeking to create web experiences that cater to highly diverse, global, and multicultural audiences. By embracing cultural diversity in our work, we can open up new markets and opportunities while enriching the online experience for users worldwide.

Part 1: Cross-Cultural Research Considerations

To create culturally relevant experiences, begin with culturally relevant research. When designing for global or multicultural audiences, take into account the following considerations. Click on the links below to explore each point further.

1.1 Explore Common Cultural Differences

1.2 Tap into Low-Cost Research Sources

1.3 Recruit Local Experts

1.4 Use Creative Research Techniques

1.5 Develop Culturally-Relevant Personas

1.6 Challenge Personal Bias

Part 2: Cross-Cultural Design Considerations

Cross-cultural insights can lead to necessary adjustments in content, branding, and design strategy for your digital experiences. Here are typical experience design decisions that may require attention on your websites and mobile applications. Click on the items below to explore further.

2.1 Color

2.2 Typography & Formatting

2.3 Images, Illustrations, and Icons

2.4 Translations

2.5 Localization

2.6 Internationalization

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