RESOURCES
Stronger Products. Stronger Teams.
Whether you are building digital products or building a team to support your digital products, here are resources that help.
Cross-Cultural Design
Designing for global, multi-cultural audiences introduces complex challenges. This resource outlines lessons that I have learned while building cross-cultural experiences.
Web Accessibility
Web accessibility-related lawsuits are on the rise and most corporate websites are not compliant. This guide outlines what accessibility is and how to address it.
Leading UX Teams
I have assembled a a simple checklist of considerations for leading UX teams. I hope it is useful for anyone charged with building an in-house UX department.
User Testing
Getting user feedback should be a standard part of your user experience practice. Here is an overview of the user testing process, along with answers to frequently asked questions.
Conversations in Color
In the wake of George Floyd’s murder and worldwide protesting, corporations are reevaluating race in the workplace. This LinkedIn video series is help corporate leaders turn this moment of truth into an era of change.
Customer Journey Maps
Journey maps are tools that help you visualize your research and reveal critical insights. Here, I layout a list of what to include in journey maps, provide links to examples, and share tips from my experiences building them.
Design Systems
Design systems — a library of reusable design elements — can help increase design speed, visual consistency, and development velocity. But what should they include? And how should you go about creating them?
A brand bible is a collection of artifacts that bring your brand stories to life. Without your artifacts, brand intent can be misinterpreted and misunderstood by both employees and customers.
Wireframes & Prototypes
Wireframes are storytelling devices that ensures your entire team hears (and sees) the same visual representation of your desired product. Here is a beginners guide to building wireframes and prototypes.
User Scenarios
Knowing what triggers customers to use your experience helps you own the interaction. Scenarios define your user’s goals and expectations – that way you never disappoint.
Personas
Designing a website without a persona is a driving cross-country with no GPS. The importance of targeting a specific user — and knowing them better than you know your best friend– can’t be understated.
Goals Matrix
Use a Goals Matrix to provide all members of your team with clarity about what problem you are solving. In one place, articulate your user goals, business goals, and problem statement.
GUIDES
IN-DEPTH GUIDES
Simplify your efforts with practitioner guides that offer a reference as you tackle common strategy building activities.
Reference Documents
Checklists, Tools, and Templates
Have a specific task that you are need to complete? Use these out-of-the-box resources to expedite your work and knock the ball out of the park.
products
Courses & Books
Need something a little more extensive? I have created a few products to supplement the information on this website and to offer more help on your business building journey.
Inbound Marketing in a Box
In a world where consumers resist, despise, and block out traditional marketing tactics, Inbound Marketing in a Box offers a fresh, new approach to reaching them- even with a shoestring budget and a company of one. Give your marketing a kick in the rear with a complete step-by-step system packed into one neat little box.
Annual Marketing Masterclass
Digital, social, and mobile technologies have exploded. As a result, consumers have transformed how they live, work, shop, and buy. Despite the “writing on the wall”, marketers still struggle to adopt modern marketing practices and are not sure where to start with creating their marketing plans. I created this annual masterclass to help new and seasoned marketers master the art and science of marketing- especially in a digital environment.
Copyright © 2012 - 2018 Ms Tiffany Britt, MBA