Customer personas are fictional representations of the target audience and are used to guide web design decisions. When designing for multi-cultural audiences, it’s important to adjust customer personas to reflect the cultural differences and preferences of the target audience. This may include factors such as age, gender, education level, income, and cultural background. By adjusting customer personas, designers can create web experiences that are more relevant and resonant with the target audience.
Customer personas are fictional representations of the target audience and are used to guide web design decisions. By adjusting customer personas, designers can create web experiences that are more relevant and resonant with the target audience.
When designing for multi-cultural audiences, it’s important to adjust customer personas to reflect the cultural differences and preferences of the target audience. This may include factors such as age, gender, education level, income, and cultural background. Names, images, and information should reflect the diversity of the customers you serve.
BUT WAIT…THERE’S MORE!
See the full Cross-Cultural UX Design resource.