Challenge Personal Bias

Personal bias can unknowingly influence web design decisions, leading to experiences that are unintentionally exclusionary or insensitive. To create culturally relevant web experiences, designers must challenge their own personal biases and assumptions by conducting research, seeking out diverse perspectives, and being open to feedback. By challenging personal bias, designers can create web experiences that are more inclusive, respectful, and effective for the target audience.


We all process information in real-time, creating instant, gut-level ideas about targets. Personal bias can unknowingly influence web design decisions, leading to experiences that are unintentionally exclusionary or insensitive.

To create culturally relevant web experiences, designers must challenge their own personal biases and assumptions by conducting research, seeking out diverse perspectives, and being open to feedback. By challenging personal bias, designers can create web experiences that are more inclusive, respectful, and effective for the target audience.

Key takeaway(s):

  • Don’t be WEIRD (western, educated, industrialized, rich and democratic). Ask Yourself. Am I being WEIRD?
  • Constantly challenge your assumptions.
  • Encourage others to do so also.

BUT WAIT…THERE’S MORE!

See the full Cross-Cultural UX Design resource.

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