Annual Marketing Masterclass
Each Fall, I teach a 16-week course which equips new and seasoned marketers with the
knowledge they need to create successful marketing strategies and plans.
Digital, social, and mobile technologies have exploded. As a result, consumers have transformed how they live, work, shop, and buy. Despite the “writing on the wall”, marketers still struggle to adopt modern marketing practices and are not sure where to start with creating their marketing plans. I created this annual masterclass to help new and seasoned marketers master the art and science of marketing- especially in a digital environment. The plans that you create in this annual masterclass will help you generate more traffic, create more conversions, and produce better leads— with less time & money than you’d imagine.
To organize the content within this masterclass, I use a strategic framework that I’ve developed called EPIC. No matter the business, scenario, environment, or context, EPIC has become my most used tool, helping me think through through complex marketing challenges and assemble the building blocks of a strategy.
Each week, I walk you step-by-step through the strategic marketing planning process, sharing useful concepts, examples, and actionable exercises. During the last week, we finalize the details of your strategy and package it up for prime time.
PHASE 1: EVOLVE
Evolve is about understanding how marketers (and their organizations) should evolve to stay relevant and meet the constantly changing needs of consumers.
Week 1: Modern Customers
In this course, we will explore how customers have evolved so that you understand how to adjust your marketing and organization.
Week 2: Modern Marketers
In this course, we will dive into new habits that marketers must adopt so that they can remain relevant to modern customers.
Week 3: Modern Organizations
In this course, we will analyze organizational changes that your company must make to support modern marketers.
PHASE 2: PLAN
Plan is about evaluating marketing and customer goals and architecting a plan of action that attracts, engages, converts, and delights.
In this course, we will dig into required organizational changes and craft an action plan for implementing these changes.
PHASE 3: IMPLEMENT
Implement is about executing your action plan: essentially, carrying out your marketing tactics in alignment with the overall strategy.
PHASE 4: CULTIVATE
Cultivate is about analyzing what has and hasn’t worked in your marketing strategy, then optimizing it based on what you’ve learned.
In this course, we will review methods for improving conversion rates on your website, content, and other marketing assets.
A World Class Trainer.
Tiffany Britt, MBA is marketing and technology leader, author, and speaker who has worked with or worked for some of the world’s leading organizations.
This is not your traditional classroom experience. Nor is it your traditional online course experience.