Building Products and Businesses
Product Building Competencies
Business Building Competencies
A Business Builder
2016 - Present
UX Manager / Product Manager
At Caterpillar, I lead vision and strategy across several digital marketing channels, including Cat.com, the corporations’ primary destination for marketing content with more than 1M visitors monthly.
2013 - 2016
2009 - 2013
Marketing Agency Owner
2007 - 2011
Management Consultant / Analyst
I provided strategic guidance and analytical support to Aventine, a freshly-minted IPO who was a leader in the renewable energy industry. During the 2008 financial collapse, the company experienced bankruptcy and was acquired by a competitor, all of which provided me with great learning opportunities. At Aventine, I spearheaded multiple cross-departmental projects within Logistics, Marketing, Manufacturing, Finance, and Information Technology business units.
2006 - 2007
Change Management Specialist
At Caterpillar, I planned change management efforts for several global Six Sigma initiatives that redefined business operations and SAP technology. Scope included more than 400 business users throughout 12 manufacturing facilities, 5 business units, and 5 countries.
2000 - 2006
I worked as a contractor for several small, local businesses comprehensive business and marketing plans increased revenue, managed expenses, and as a result, drove profitability and maximized business growth.
A People Builder
I believe in building people. Not only are they the bedrock of our organizations, but the most rewarding thing in the world is to watch a person see in themselves the talent that world already sees in them. In the spirit of building people, I often give back to the business and UX community through education and mentorship.
Author & Writer
Speaker & Trainer
EDUCATION & SKILLS
A Knowledge Builder
MASTERS OF BUSINESS ADMINISTRATION
Franklin University, Columbus, Ohio. 2007.
BACHELORS OF BUSINESS ADMINISTRATION
Midstate College, Peoria, Illinois. 2004.
Training & Certifications
- User Experience Certification, Neilsen Norman Group, 2017.
- Oracle Eloqua Marketing Cloud Certifications, 2014.
- Certified Associate in Project Management, Project Management Institute (PMI)
- Modeling & Projecting Financial Statements, KPMG Executive Education Programs.
- Various Organizational Change Management Workshops, Caterpillar University.
Relationship Management |. Project Management. | Change Management | Financial Management | Innovation Management | Communications | Training
UX/ UI Skills
User Research | Persona Development | Customer Value Mapping (CVM) | User Story Creation | Storyboarding | Wireframing | Rapid Prototyping | Usability Testing | Task Analysis | Split Testing |Requirements Gathering & Documentation | Sitemaps | Information | Architecture Planning | Interaction Modeling
General Marketing Skills
Digital Strategy | Content Strategy | Branding Strategy. | Communication Strategy | Design
Digital Marketing Skills
Web Development | UX/UI Design | Marketing Automation | Social Media Marketing | Mobile Marketing | Digital Advertising | Search Marketing | Email Marketing | Web Analytics
Adobe Experience Manager | WordPress | Eloqua | Salesforce