No matter the topic, every webpage is an opportunity to atttact, engage, and convert a lead. Here is a checklist of items to consider before launching the page.
The persona and purpose of this page is clearly defined.
The main/ introductory area of this page is engaging and invites users in.
The content of the page includes scannable headlines which can be easily understood.
Within 3-5 seconds, the user can find the main call-to-action.
I have placed all critical information above the fold.
The language and tone of my content is engaging and friendly.
I am speaking more about customer pains and gains rather than my brand, product, or company.
My copy is using the language of the customer, not my business or industry.
I have included links to other relevant content to keep them engaged.
I have identified other places throughout the website that should be linking to this page.
I have create a thoughtful title and description.
I selected focused keywords and key phrases and used them throughout the page.
I have added categories, tags, and other metadata to this page.